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Welcome to Z and Z Creations Photography, your one stop shop for professional real estate photos, brochures, booklets, cards and presentation materials.
First impression is everything!!! Make it last and make it valuable. Great photos bring serious buyers to a property.
 
 
A Picture Is Worth $1,000 or More
 

Attention desperate home sellers. Don’t want to lower the price on your house? Consider better photos. Real-estate listings that use photographs taken by the higher-end SLR cameras favored by photographers and photography enthusiasts, tend to do better than those that use photos from cheaper point-and-shoot cameras, according to a new analysis done by Redfin Corp., a Seattle-based brokerage.

Not surprisingly, listings with better photos command higher asking prices: If you believe your home is worth the investment of good photography, you’ll probably ask more money for it. The surprising part is that the tactic works. At the closing table, listings with nicer photos gain anywhere between $934 and $116,076–as measured by the difference between asking and final price–over listings using photos from point-and-click cameras.

 

Click here for the full WALL STREET JOURNAL ARTICLE:

 http://blogs.wsj.com/developments/2010/10/04/in-real-estate-a-picture-is-worth-1000-or-more

 

 

20 Seconds for Love at First Sight

 

First impressions seem to matter most when it comes to dating, job interviews…and real-estate listings.
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Researchers tracking the eye movements of subjects who looked at online home listings found that more than 95% of users viewed the first photo—the one that shows the exterior of the home—for a total of 20 seconds. After that, their eyes tended to flit all over the screen, according to Michael Seiler, founder and director of the Institute for Behavioral and Experimental Real Estate at Old Dominion University at Norfolk, Va.

 

"Without an eye-catching photo, the battle is lost before it begins," Prof. Seiler says. "You have to grab people's attention within two seconds. Do it the way a billboard does."

 

... Understanding how people view a listing online can help agents refine their approach. "For a lot of people, the first point of contact with a house is through the Internet," Prof. Seiler says.

 

For the complete article click here:

http://www.wsj.com/articles/SB10001424127887324077704578360750949646798

Using Drones for Real Estate Photography

 

By Nancy Robbers on 9/18/2015  

 

At long last, the FAA outlined rules for using drones and issued 500 permits for commercial use, with real estate businesses winning the lion’s share of them — more than 30 percent — the most popular application being aerial videos that showcase homes. You might be asking yourself if using drones in your real estate business is viable — even necessary — to stay competitive or if it’s just a flash in the pan. Whatever you decide, drones are shaping up to be the next evolution in real estate marketing.

Here are a few things to think about if you’re considering drones for your real estate photography.

 

Drones have more uses than you realize

Drones — also known as unmanned aircraft systems (UAS) — are typically associated with military applications.

 

For real estate agents, however, drone photography can show potential buyers a variety of things, including:

 

  • Encompassing aerial views of the entire property and land

  • What the drive home or the kids’ walk to school looks like

  • The neighborhood and surrounding area, including the home’s proximity to amenities

  • Civic developments or local improvement districts (LIDs) that the buyer’s property taxes might contribute to

  • Property maps and surveys

 

Drones make elevated imagery affordable.

Many real estate agents obtain elevated photography using airplanes and helicopters, which can cost hundreds, if not thousands of dollars per flight and limit the number of properties you can afford to shoot. Drones can significantly cut the cost of shooting elevated imagery — viable models start at a few hundred dollars, and camera attachments are similarly moderately priced — and enable you to use their aerial footage on many more listings, regardless of price range.

Depending on your equipment setup, drones can shoot stills, video or both. You can edit and share the video using a number of tools and without extensive experience or expertise. Drone operation mostly requires a steady hand and a cool head — no need to hire a professional pilot. And even if you do choose to outsource your drone photography, it might still be less expensive than hiring an airplane or helicopter.

 

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